What we do
Uncommon Editorial is a scientific storytelling studio.
We transform cutting-edge research into compelling content for established organisations and provide strategic communications consultancy for startups and founders at the frontiers of science and tech.
Our services include
- Magazines and books
- Newsletters and podcasts
- Reports and white papers
- Media training
- Bespoke talks
- Narrative strategy
- Messaging and positioning
- Media pitching
- Founder voice development
- Ghost writing
What we do
What sets us apart is that we have a background in books, newspapers and magazines, rather than marketing and PR, and a team comprising some of the UK’s best science journalists.
For the past two decades, we were the people commissioning, writing, and editing the stories that shape the conversation around science.
We possess deep expertise in mining complex research to find the narratives that resonate with broad audiences, and in crafting high-integrity content and messaging that captures the thrill of frontier science without sacrificing nuance and uncertainty. Now, we are leveraging this expertise to help organisations communicate with clarity and impact.
Helen Thomson
Co-Director
Helen Thomson is a science journalist and best-selling author with 20 years’ experience working at the world’s top science publications. She has worked as an editor, columnist and consultant at New Scientist magazine since 2007, and has written for a variety of organisations including The New York Times, The Guardian, Nature, Wired, The Observer, The Daily Mail, and The World Health Organisation.
Her book “Unthinkable” was The Times Science Book of the Year, and described by The Bookseller as “exceptional”. She often speaks on radio and TV, including on BBC Breakfast, NPR and Women’s Hour.
She has a degree in Neuroscience and a MSc in Science Communication.
Daniel Cossins
Co-Director
Daniel Cossins is a science journalist and editor with 15 years’ experience crafting engaging and impactful stories for some of the world’s leading popular science publications. He spent a decade at New Scientist magazine and has worked at The Scientist and BBC Magazines. He has also written for a range of other outlets including Nature, Science, Science Focus, BBC Future, and Wired.
Daniel specialises in longform stories that make the frontiers of physics and technology accessible for a broad audience, whether that’s the deep mysteries of cosmology, the true meaning of quantum theory, or how we should think about AI.
Daniel has a degree in history and an MA in historical research.
